A graduate of Sciences-Po Bordeaux, Brigitte Bloch first led her career in several local authorities in Ile-de-France, the North and Aquitaine.
She then headed the Aquitaine Regional Tourism Committee for 16 years, until the merger into the CRT Nouvelle-Aquitaine in June 2017. In this mission, she coordinated the marketing strategy of the destination, made the work of the teams evolve in connection with the digital revolution, ensured the sharing of data on tourist customers and the adaptation of products to new modes of consumption. Today, she is the Director of Innovation Development at the CRT Nouvelle-Aquitaine.
She has been involved in the regional and national development of wine tourism for more than twenty years, and has notably accompanied the promotion and development of the sector as vice-president of the cluster and then of the dedicated pole of Atout France, and as vice-president of the Conseil supérieur de l’œnotourisme.
Brigitte Bloch has been involved for several years in university courses, notably the wine tourism degree and the Wintour master’s degree at the Bordeaux Institute of Vine and Wine (ISVV).
In June 2020, Brigitte Bloch was elected to the Bordeaux City Council. She is a city councilor in charge of tourism and the wine economy, vice-president of Bordeaux Metropole in charge of tourism, events and metropolitan facilities and president of the Bordeaux Metropole Tourism and Convention Bureau.
