Vinitiques #24: Generative AI, a Revolution for Wine Marketing?
This technology, which can generate an infinity of creations (texts, images, music, videos, etc.) in a few seconds, is revolutionising the way brands interact with their audience. While it is pushing some creatives – who see it as a rival – to their limits, others regard it as a fantastic opportunity to grow their business. Wine marketing, of course, is no exception: technical sheets, social media posts, websites, labels… This universe rich in media and possibilities for interaction lends itself well to the exercise, and many players in the sector have decided to take the plunge by taming ChatGPT and other Geminis. But what competitive advantages do they gain from using these new tools? What tips should you know to get the best out of generative AI? Finally, what limits and challenges will marketing professionals face in integrating it into their activity?
For this edition of the Vinitiques, Inno’vin invites you to explore with us the specific opportunities and challenges that generative AI brings to the wine industry, and how it can transform engagement as well as the consumer experience.
PROGRAMME:
5.00 pm – Overview of AI, marketing & wine; Gérard Spatafora, E studi’OZ.wine
5.30 pm – Use cases of generative AI at Les Vignerons de Tutiac; Damien Malejac, Vignerons de Tutiac
Wine taste & AI: a revolution for wine marketing; Sylvain Thibault, Winespace
Artificial Intelligence: the right legal questions to ask (ourselves); Bertrand Hassid, Lexymore
And what about digital responsibility in all this? The view from ENTER, the competitiveness cluster
6.15 pm – Speed Showcases
6.30 pm – Cocktail
Find out more: https://vinitiques.com/
Organiser: INNO’VIN, Digital Aquitaine, Unitec, Technopole Bordeaux Montesquieu
Date: Thursday 12 December 2024 from 5.00 pm to 9.00 pm
Venue: Château Pape Clément, Avenue Docteur Nancel Penard, Pessac, France
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