The CIVB is launching a campaign to mobilise Gironde wine merchants to run an operation promoting their selections of Bordeaux wines.
#Bordeauxlocal June 2026
Participating wine merchants will receive a decoration kit to dress their shop, Bordeaux Wines point-of-sale tools to run activations, and a digital communication kit to announce them.
In addition, communication on Bordeaux Wines’ social networks and relays in the local press are planned to give the operation visibility.
The momentum of the #Bordeauxlocal movement
Today, around 400 Gironde establishments are involved in this movement launched in 2020 (restaurants, bars, wine merchants, oyster huts on the Arcachon basin, and delicatessens).
This summer #Bordeauxlocal is also launching the 6th season of the oyster huts serving 100% Bordeaux wines. The principle? The oyster huts on the Arcachon basin taking part in the operation offer only Bordeaux wines on their menu (a white and a rosé). Last year, more than 90% of the huts joined the operation.
For more information, visit echos-bordeaux.com.
